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Lyft said on Tuesday that it was introducing a feature that would help match female drivers with female passengers on its ride-hailing app, in an effort to improve safety and encourage more women to drive with the company.
The feature, Women+ Connect, will allow women and nonbinary riders and drivers to make being connecting with each other for trips a priority by toggling on a setting in the app. They could still be matched with men when no women or nonbinary people were available nearby.
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