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In January 2024, Unity will introduce a new Unity Runtime Fee based on game installs. Prior to this, Unity subscription plans will add cloud-based asset storage, Unity DevOps tools, and AI at runtime at no additional cost.
From what I understand there is also a risk that pirated copies could count. It’s hard to see how Unity can effectively defend against it.
It’s clear that they haven’t bothered to actually think any of this through.
Or they have but the potential profit outweighs potential negative PR.