The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

      • hardypart@feddit.de
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        1 year ago

        The general direction that streaming services have been taking in recent times is clear, though: Raising prices, locking down account sharing, splitting up the content across too many different providers and introducing advertisement in cheaper plans. Sounds pretty cable-y to me.

    • TableCoffee@lemmy.ca
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      1 year ago

      They’ll probably go the way other big subscription services like MS and Adobe are. Annual commitment with monthly payments of x.99 or no commitment with monthly pricing of y + x.99

      I dislike that even more.