The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.
This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.
Same, that’s pretty much my break point for something like this. I use youtube a lot so I don’t mind paying a small amount to remove ads and still have creators get a cut, though I understand why others hate the system.