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“Users have no idea what they want” was an actual, frequent quote from them.
It’s because they’re not designing for the users’ wants, they’re designing for the users’ engagement (or whatever flawed metric they use to determine that). The designers mindlessly equate what keeps the user engaged with what the user wants.
It’s because they’re not designing for the users’ wants, they’re designing for the users’ engagement (or whatever flawed metric they use to determine that). The designers mindlessly equate what keeps the user engaged with what the user wants.