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In this case, they literally had to. The name “maccas” is so ubiquitous in Australia they needed to trademark it and start using it. Otherwise, some genius could have opened a burger joint called “Maccas” and been completely fine.
In this case, they literally had to. The name “maccas” is so ubiquitous in Australia they needed to trademark it and start using it. Otherwise, some genius could have opened a burger joint called “Maccas” and been completely fine.