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I think they don’t matter with outrage, because outrage explodes in ways that are hard to predict.
I mean, I can see the problem with the ad now that it has been pointed out to me. After reading about it repeatedly, I now find it bad and ridiculous and what were they thinking? But at a first look, as a test audience I would have probably rated it as “meh, ok”.
I think they don’t matter with outrage, because outrage explodes in ways that are hard to predict. I mean, I can see the problem with the ad now that it has been pointed out to me. After reading about it repeatedly, I now find it bad and ridiculous and what were they thinking? But at a first look, as a test audience I would have probably rated it as “meh, ok”.