Netflix reported substantial growth in subscribers in the months following its push to stop users from sharing accounts with people outside of their household.
Netflix reported substantial growth in subscribers in the months following its push to stop users from sharing accounts with people outside of their household.
Short-term gains at the expense of long-term retention. Sounds like they’re looking to sell.
Why do you think it won’t translate into longer lasting subscriptions? People subscribing for a specific thing rather than using a friend’s Netflix?
Because yar.
Your average person doesn’t care enough to deal with piracy when they can throw some money at Netflix and use their TV or console’s built-in applications.
Hell, when I myself want to watch a random movie, sure, I could grab an HDMI cable, plug in my computer to my TV, find a pirated file, and watch it, but I could also spend $5 or whatever and just cast it from the Google TV app on my phone without getting off the couch. At the end of the day, there’s a level of convenience that I, and I’d suspect most people, really don’t mind paying for at the end of the day.
I would argue that your average person was probably already paying for Netflix if there was something there they wanted. The password sharing clique is a specific breed of leecher that is 100% at home with using a VPN and a torrent server.
I could always be wrong, but that’s my suspicion. It will be fun to watch, either way.
I don’t know, a lot of people I know (mid 20s) had been using their family’s shared Netflix which are now getting their own accounts each due to this new rule. Could be anecdotal.