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The UK taxed sugar (to try and curb soft drink consumption, thanks Jamie Oliver) and it just resulted in the non-diet/zero versions of everything containing both sugar AND sweetners. They managed to stay the same price and now all taste like shite, but I guess it’s cheaper for the poor corporations who had to comply (by changing their drinks entirely rather than paying the tax).
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The UK taxed sugar (to try and curb soft drink consumption, thanks Jamie Oliver) and it just resulted in the non-diet/zero versions of everything containing both sugar AND sweetners. They managed to stay the same price and now all taste like shite, but I guess it’s cheaper for the poor corporations who had to comply (by changing their drinks entirely rather than paying the tax).