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Our data is valuable. The information we share online is being used for all sorts of things - to spy on us, influence the advertising we see, train algorithm...
Indeed, reminded me of https://www.ftc.gov/business-guidance/blog/2023/05/luring-test-ai-engineering-consumer-trust which I know think of as emotional honey pots, like https://techcrunch.com/2024/06/18/former-snap-engineer-launches-butterflies-a-social-network-where-ais-and-humans-coexist/