Warning: Some posts on this platform may contain adult material intended for mature audiences only. Viewer discretion is advised. By clicking ‘Continue’, you confirm that you are 18 years or older and consent to viewing explicit content.
Exploiting trust is worse. That parasocial z-list celebrity isn’t recommending something - they were paid to read corporate propaganda.
The most painful version of this is Lindsey Ellis’s video on “Manufacturing Authenticity.” It ends with a deep sigh and an ad read. The brand knew she was doing a video about how brands pay the popular kids to shill their whatever, and they did not care, because all that matters is getting a known face to say the words.
Exploiting trust is worse. That parasocial z-list celebrity isn’t recommending something - they were paid to read corporate propaganda.
The most painful version of this is Lindsey Ellis’s video on “Manufacturing Authenticity.” It ends with a deep sigh and an ad read. The brand knew she was doing a video about how brands pay the popular kids to shill their whatever, and they did not care, because all that matters is getting a known face to say the words.