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I assume the primary market for this is insurance companies who salivate at any data they can use to justify a rate hike. Secondarily advertisers, but they probably wouldn’t pay nearly as much since they have all sorts of data sources to pick from.
More likely they’re looking to exploit it directly, rather than sell it to a third party.
I assume the primary market for this is insurance companies who salivate at any data they can use to justify a rate hike. Secondarily advertisers, but they probably wouldn’t pay nearly as much since they have all sorts of data sources to pick from.