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Same thing happened with “VitaminWater”, a product in the category of “enhanced water” (a term reminiscent of “enhanced interrogation technique”). Coca-Cola argued that, despite the name, no reasonable person would believe it’s actually healthy. They settled.
Same thing happened with “VitaminWater”, a product in the category of “enhanced water” (a term reminiscent of “enhanced interrogation technique”). Coca-Cola argued that, despite the name, no reasonable person would believe it’s actually healthy. They settled.