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Chinese shopping platform Pandabuy told BleepingComputer it previously paid a a ransom demand to prevent stolen data from being leaked, only for the same threat actor to extort the company again this week.
Sure. Make it profitable to the hackers to keep doing it.
If the alternative is “likely go out of business”, then yeah…
They already made it profitable for the hackers by not backing their data up properly, this is just that bill coming due.