Commercial promoting Beats by Dre with Kendrick and The Doctor himself. This is a prime example of both artists being perfectionists.

https://genius.com/Kendrick-lamar-its-alive-lyrics

…this track delves into the depths of Kendrick’s mind and explores identity, power, and the struggles he faced on his journey to success.

In the opening lines of the song, Kendrick references the famous quote from the movie “Frankenstein” where Doctor Frankenstein exclaims, “It’s alive!” This sets the tone for the rest of the song, hinting at Kendrick’s exploration of his own power and influence in the rap industry. The lyrics are accompanied by haunting vocals from Colin Clive, further emphasizing the theme of creation and artistic expression.

https://oldtimemusic.com/w2/the-meaning-behind-the-song-its-alive-by-kendrick-lamar/