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Ford is cutting production of the electric F-150 Lightning pickup. Although sales increased by 55 percent last year, they're growing more slowly than the company anticipated.
I don’t know, there are a lot of very recent examples of legacy manufacturers trying to sell direct and then getting caught up in litigation and politics with dealers.
I was recently caught up in a mess with Volvo. I leased direct through Volvo, no dealer. Then the program got shit canned because dealers through a fit. Volvo fought back, and now it’s back in many US states.
I don’t know, there are a lot of very recent examples of legacy manufacturers trying to sell direct and then getting caught up in litigation and politics with dealers.
I was recently caught up in a mess with Volvo. I leased direct through Volvo, no dealer. Then the program got shit canned because dealers through a fit. Volvo fought back, and now it’s back in many US states.