• litchralee@sh.itjust.works
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    1 year ago

    Has something changed in the past year or years where automakers are broadening their products? I don’t mean like Yamaha and Honda – who already produce a temendously broad line of products, from side-by-sides to musical equipment – but rather, is there some reason a number of other automakers are now getting into the MTB, ebike, and skyscraper (!) business?

    Is this supposed to capitalize on their brand recognition in segments where brands are only just being established? Or maybe it’s a struggle to be relevant as the public tide turns against automobiles? Is it supposed to project a unified, electrified fleet? I genuinely don’t understand if this is all coincidence or if the meta has changed and I just failed to notice.

    • Nouveau_Burnswick@lemmy.world
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      1 year ago

      I’m pretty sure all auto manufacturers have been in multiple businesses.

      Aren’t all the US ones in defense contracting? (Though I feel like everyone in the US is in on defense contracting)