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Think of it more like Netflix. Netflix was great, then the market fractured and Netflix enshitified in response.
What it would take here is for a publisher to become a real distributor in the space, but competition is weak right now. Just like it really took Disney wading in to disrupt Netflix, it would take someone equally large, like Microsoft, to disrupt Steam. Sorry Ubisoft, but you don’t cut it.
Think of it more like Netflix. Netflix was great, then the market fractured and Netflix enshitified in response.
What it would take here is for a publisher to become a real distributor in the space, but competition is weak right now. Just like it really took Disney wading in to disrupt Netflix, it would take someone equally large, like Microsoft, to disrupt Steam. Sorry Ubisoft, but you don’t cut it.
Publishers already tried this (EA, Ubisoft, etc) and it didn’t really work. They came back to Steam.