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A 35-year-old Brooklyn resident gave up buying new clothes. A 22-year-old in San Diego swore off retail therapy at Target. A 26-year-old in England banned carbonated drinks from her shopping list. These three women, who don’t know each other, all started the year resolving to spend money only on necessary purchases, or what is popularly known as engaging in a no-buy challenge. The self-imposed rules of the challenge are simple: participants pledge to stop buying non-essential items, be they unne