Enersol, the residential unit of German battery manufacturer Sonnen, says it will cease operations at the end of October due to unprofitability, despite strong growth over the last three years.
    • DrFuggles@feddit.orgEnglish
      1·
      4 months ago

      Yeah, the article is really lacking in information.

      My guess: tech-bro VC-backed start-up culture has clawed its way into every field by now. So in theory while it should have been pretty easy going for anyone selling and installing solar the last couple years, competitors might have more capital at their disposal. That in turn means faster scaling and rapid expansion (like over at Enerpal and 1komma5) as long as the money keeps flowing. Doesn’t matter if you’re profitable, you just wanna squeeze out the competition.

      That appears to be working.

      Although it could also just be Sonnen’s expansion into the North American market being deemed more worthy of attention, who knows

  • witty_username@feddit.nlEnglish
    4·
    4 months ago

    I’d be surprised if this business will not be taken over by another company. It seems like the problem is mainly operational, something that another company should be able fix

  • DrFuggles@feddit.orgEnglish
    2·
    4 months ago

    I applied for a job with them about a year ago, then got accepted elsewhere. Seems to have been a good path.