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EV or not, price the pollution into the cost of buying the tire. Then the economics of a non-polluting tire would be the primary driver for adoption because they would be cheaper than polluting tires.
EV or not, price the pollution into the cost of buying the tire. Then the economics of a non-polluting tire would be the primary driver for adoption because they would be cheaper than polluting tires.
Thus preventing those who can’t afford it from getting to work.