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Tinder launched in 2012. eHarmony and Match.com were pretty fringe sites but Tinder commodified and gamified the mechanics. That made online dating “fun”. Also we saw a huge growth in smart phones in 2010 to 2012
Tinder launched in 2012. eHarmony and Match.com were pretty fringe sites but Tinder commodified and gamified the mechanics. That made online dating “fun”. Also we saw a huge growth in smart phones in 2010 to 2012