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The reason the vegan label lowers sales is that smart people already read the product label, so they know it’s vegan either way. Lazy people who don’t like thinking need to be told that something is vegan. Vegans tend to be smart, and vegan-haters tend to hate thinking.
The reason the vegan label lowers sales is that smart people already read the product label, so they know it’s vegan either way. Lazy people who don’t like thinking need to be told that something is vegan. Vegans tend to be smart, and vegan-haters tend to hate thinking.