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And most franchises are required to purchase their raw ingredients from the parent corporation, which means that even if they choose to be flexible on their prices their baseline costs are still set by a global conglomerate.
Not to mention that a huge number of these businesses are locally owned franchises, where the parent corporation has less control over menu prices.
Many franchises are bound by a specific cost structure and predefined distribution.
And most franchises are required to purchase their raw ingredients from the parent corporation, which means that even if they choose to be flexible on their prices their baseline costs are still set by a global conglomerate.