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When a company reaches a certain size their expected to have certain things just because other successful companies have them.
If the fired the team that writes, publishes, and distributes the company newsletter where I work, no one who does any real work would notice or care. The fact that we have a newsletter makes our company seem more big and successful to investors though.
newsletters do help companies maintain MAU and support the renewal process though. It’s generally held that a company with an active CS team has lower churn.
When a company reaches a certain size their expected to have certain things just because other successful companies have them.
If the fired the team that writes, publishes, and distributes the company newsletter where I work, no one who does any real work would notice or care. The fact that we have a newsletter makes our company seem more big and successful to investors though.
newsletters do help companies maintain MAU and support the renewal process though. It’s generally held that a company with an active CS team has lower churn.